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Four years of Google Ads data show law firm PPC costs don’t rise with the market the way most agencies claim.

Somuna’s analysis of how AI is changing the way people find and choose UK legal services. It draws together multiple leading research analyses and consumer trust surveys, alongside Somuna’s own commercial interpretation for UK law firm marketing.

Most websites fail on credibility before a word is read. Here’s what’s actually broken – and how to fix it without a redesign.

This is the most grounded advice I’ve repeatedly given to clients over the years. In digital marketing, from high-level strategy through to execution, this one rule will help you to make better decisions and filter out the noise.

Want your content to get picked up by AI? Getting to the point and leading with answers are key. This post talks more about how to succeed and what to avoid.

If you are using AI to write content, these 5 tips will help you to avoid wasting your time, and create content that turns readers into buyers.

AI has transformed SEO for the better. Focus on these X things and you’ll not only succede with AI-generated answers but your overall marketing and conversion will improve.

Think your marketing agency might be letting you down? Discover eight warning signs – from unclear reporting to hidden handovers – and how to fix fading results before it’s too late.